INCREASING ROLE OF TECHNOLOGY IN COMMUNICATION

 ROLE OF TECHNOLOGY IN COMMUNICATION

In order to collaborate and share ideas and information, professionals need to communicate. The development of technology today has made it quick and simple to communicate with almost anyone anywhere in the world. It might be difficult to know which communication technology tools and programs to utilize when there are so many of them accessible.

The development of technology has significantly accelerated the development of numerous industries, including health, transportation, manufacturing, engineering, food, etc. Today, many businesses use technology to improve the customer experience and grow their businesses.

Without a question, communication plays a crucial role in every business. Businesses may improve services and disseminate their message more effectively by understanding the problems that customers face.

Companies employ a variety of communication channels to communicate with customers, including texts, calls, and emails. These communication techniques have, however, improved as technology has developed to offer better services. Technology is transforming communication in a positive way.

Companies now spend a colossal amount of money on communication technology because they think it affects their bottom line. One of the most effective marketing techniques is the use of technology for efficient communication.

Let's examine how technology affects communication:

WHAT IS COMMUNICATION TECHNOLOGY?

Any digital gadget that can be used to convey and receive information is referred to as communication technology. Software, computer programs, gadgets, and messaging platforms can all be considered as part of this technology. Successful communication tools are quick, effective, practical, and simple to use. They frequently make it possible for people to connect with one another from anywhere in the world.

HERE ARE SOME EXAMPLES OF COMMUNICATION TECHNOLOGY:

1. E-MAIL

Email is one of the most widely used technologies for communication. Email has been used for sending messages and files over the internet for many years. Email arrives in the recipient's mailbox nearly immediately when it is sent, unlike traditional mail. Email can be used all day to communicate with coworkers or clients, send and receive invoices, and quickly and conveniently share text or image files.

2. PHONE

One of the primary communication tools that the majority of professionals have at their disposal is the phone. You might make calls on your landline at work, your smartphone while traveling, and your computer while using internet calling. Voicemail, conference calling, and recording capabilities are among the communication functions found on the majority of phones that go beyond making and receiving voice calls. If you have access to the internet, you can use a smartphone to carry out basic business tasks like writing emails, updating social media, and reviewing papers.

3. BLOGS

Blogs are websites where users can publish posts for readers to read. A website connection to a blog can make it openly accessible to anyone, or it can make it just accessible to members. Personal blogs are a great way for people to discuss their interests and daily life. Some people become well-known enough to generate income from partnerships and advertising. Blogs can help businesses build their brands and get publicity. In addition to text, blogs may also contain photographs, videos, infographics, links, and advertisements.

4. VLOGS

"Video logs" or "vlogs" are essentially visual renditions of blogs. Vloggers upload brief videos of themselves expressing their thoughts or outlining a process rather than writing lengthy blog posts. Vloggers frequently record their voice and actions using the camera built into their computer, smartphone, or other electronic device. Vlogs can be used for:

• Amplify brand awareness

• Increase your audience

• Get your audience involved

• Share product launches and business updates to monetize your content

  

5. WEB CONFERENCING

Regardless matter where they are located, employees may more easily speak with one another thanks to conferencing technologies. Audio and video streams of the participants are a common feature of live conference technology. Computer screen sharing options and brainstorming screens are additional features. Web conferencing tools can be used for distant collaboration, live courses, and client meetings.

6. PODCASTS

Audio-based means of communication include podcasts. Self-recorded audio that is discussed or told by the creator can be uploaded and stored online. The podcast is available for download by listeners for mobile listening. Podcasts that concentrate on a certain subject and have a loyal audience, like crime or politics, are frequently successful. The fact that listeners can download and play podcasts whenever they want is one factor in their popularity. A podcast can be used to advertise your business or to talk about a subject in which you are an expert.

7. FORUM

An online platform called a group forum allows users to submit and reply to queries. Forums are frequently topic-organized spaces where users may discuss similar interests or work through problems. In a forum discussing HTML, for instance, an IT expert might seek coding guidance. Forums have the advantage of recording conversations so you can follow a group's progress and look for specific information.

8. WEARABLE TECHNOLOGIES

To make communication quick, simple, and hands-free, you can wear a variety of wearable technologies on your body. For instance, smartwatches respond to voice instructions from the user to answer inquiries, make calls, schedule meetings, and take notes. Professionals who frequently travel, spend time away from their computers, and manage multiple projects at once can benefit from this technology. The use of smart glasses and fitness bracelets in the workplace is another form of wearable technology.

9. ONLINE CHAT

Users have access to instant messaging through web chat. To communicate with friends, family, and coworkers, people use chat software on social media and corporate communication platforms. To assist in quickly responding to consumers' questions, businesses frequently include chat support facilities on their websites. Online chat is a more relaxed alternative to email for talking with coworkers.

10. SOCIAL MEDIA 

The first social media platforms, which debuted at the turn of the century, let individuals express their thoughts and experiences to a global audience. Additionally, they make it simple for users to interact with other users on each platform. Nowadays, the majority of businesses and professionals use corporate social media accounts for communication, branding, and marketing. Through these channels, they can stream films and presentations, interact with and expand their followers, and publish company or product updates.

CONCLUSION: There is no doubt that technology has altered how people and businesses communicate with one another. Therefore, firms are utilizing technology to enhance their whole business processes and increase income. In such a situation, they search for specialists who can fully utilize technology.